SoldNeedle

The CMA for agents

The needle points at what actually sold.

Pull the comps, adjust them side by side, land on the number, and put it in front of your seller or buyer with a link that lets them look, comment, or add what they found.

Start a CMASee how it works

Your first two CMAs are free. No card needed.

24 Alewife Lane
Sample · 3 bed, 1,840 sq ft
SoldPriceBedsSq ftGar.Adjusted
9 Fiddlehead Rd$515,000—+8,400−5,000$518,400
31 Quarry Ln$498,000+12,000−3,200—$506,800
6 Windlass Way$530,000−12,000+1,600−5,000$514,600
Three sales, once the differences are priced
$506,800 – $518,400
Your call
$513,000

Seventeen thousand apart as they sold. Four thousand apart once each one is adjusted toward this house.

“So what do you think it’s worth?”

Every seller asks it at the kitchen table, and the honest answer takes an evening of spreadsheets. With the solds pulled, adjusted, and on a page they can read, the answer is a conversation instead of a guess, and the reasoning is right there when they want to argue with it.

Four steps from an address to a number your client can see.

  1. 1

    Start with the address

    Type an address or an MLS number. The subject fills in from the record: beds, baths, square feet, lot, year, assessment. Walked it with Dooryard? The condition and photos come along.

  2. 2

    Pull the solds

    Closed sales nearby, same kind of house, last six to twelve months, with pending and active competition in their own tabs. Toggle comps in and out, add any listing by number.

  3. 3

    Adjust side by side

    Bedroom, bath, square feet, garage, fireplace, year, lot, condition, time. Rates come from local paired sales, capped so one odd sale can't skew the grid. Change any of them.

  4. 4

    Land on the number, then share it

    The adjusted range, the per-foot cross-check, the assessment ratio, and your call with the reasoning. Send the seller or buyer a link that lets them look, comment, or add their own comps.

Straight talk about price, with the receipts.

Built from what closed
Not an algorithm's guess. Real Maine closings, every one of them a sale someone actually made, with the adjustments in plain view.
Two modes, one engine
Seller mode lands on a list price and reads the competition. Buyer mode says what the house is worth against the ask and hands BuyerPen the offer.
Clients in the room
Invite the seller or buyer at the level you choose. View only. Comment on a sale. Or add the comps they found on Zillow and mark the ones that don't fit. Your price stays yours until you publish it.
A presentation, not a printout
A clean page on their phone with the comps, the grid, the range, and your number when you're ready. A PDF for the folder.
Feeds the listing
The published price lands in the SellerTell net sheet and listing agreement, or in the BuyerPen offer, without retyping.
Every change on the record
Who added a comp, who excluded one, who commented, when you published. The activity feed is the paper trail.

Priced by the CMA, or by the month.

Two CMAs free to see it work. Then pay monthly, save with a year, or pay per CMA if you only price a few.

Solo agent

$80/year

about $6.67 a month, four months free

  • ✓Unlimited CMAs, seller and buyer
  • ✓Comps from real closed sales
  • ✓Adjustment grid with local rates
  • ✓Client links: view, comment, or edit
  • ✓Presentation page and PDF, from you
  • ✓Henosis login shared with SellerTell and BuyerPen
Start free

Team

$120/year

plus $10/agent/year

  • ✓Everything in Solo, for every agent
  • ✓Team board: whole team or just yours
  • ✓Team adjustment rates, set once
  • ✓Assistants prepare, agents publish
  • ✓Brokerage name on every presentation
Start free

Per CMA

$5/CMA

no subscription

  • ✓Same comps, same grid
  • ✓Pay when you publish the price
  • ✓Edits to the same CMA included
  • ✓Upgrade to Solo any time
Start free

Every account starts with two free CMAs. Prices in USD.

Questions agents ask first.

Is this an appraisal?
No. It is a licensee's opinion of value from MLS and public records, and the presentation says so. It is the analysis you already do, done faster and shown better.
Where do the comps come from?
Maine MLS closings back to 1999, refreshed daily, plus active and pending listings refreshed through the day. Assessment and condition come from town records.
Can a seller change my numbers?
No. Editors can add comps, exclude comps with a reason, and add notes. Adjustment rates and your price opinion are yours alone.
Does my client need an account?
No. They get a link by email. You can change their level or turn the link off any time.
Can my assistant build it?
Yes. Assistants prepare CMAs for any agent on the team. The agent publishes the price and the presentation goes out under their name.
Is it only for Maine?
The data is Maine's today. The tool works anywhere the comps can be loaded; ask us about your market.

The next listing appointment, walk in with the number.

Start a CMA